Athleta is owned by The Gap, the famous clothing chain from America. Athleta aims to provide you with high-performance workout and sports apparel and accessories. Whether it's footwear, jackets, swimwear, undergarments, or yoga-related, Athleta has many affordable, stylish and durable options available. Athleta started off by selling outfits to female athletes since 1998. Because they offer specialized material for female Athleta, you can expect high quality solutions that work well for fitness and sports on any level.

Athleta makes it easy to shop by type, material, size, or even sport. Because of their humble size and origin (250 employees), Gap's purchase and backing of Athleta has allowed the product to grow. Gaps purchased occurred recently in 2008. “Universality”, the service from Gap that allows viewing and shopping across their brands, only helped Athleta continue to grow.